March 14, 2023 In 2009, we identified six distinct climate opinion audiences within the American public – the Alarmed,...
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Appendix III: Sample Demographics
Climate Change in the American Mind: Beliefs & Attitudes, December 2022 Sample demographics can be found on p. 105...
Appendix II: Survey Method
Climate Change in the American Mind: Beliefs & Attitudes, December 2022 The data in this report are based on a...
Global Warming’s Six Americas, September 2021
January 12, 2022 Our prior research has found that Americans can be categorized into six distinct groups—Global...
Six Americas Super Short Survey (SASSY!)
Appendix III: Sample Demographics
Sample demographics can be found on p. 37 of the PDF version of the full report. Download the full report Table of...
Appendix II: Survey Method
The data in this report are based on a nationally representative survey of 1,006 American adults, aged 18 and older....
Appendix I: Data Tables
Data tables can be found beginning on p. 14 of the PDF version of the full report: Download the full report Table of...
3. Consumers’ Expectations for Industries and Companies
Consumer Activism on Global Warming, September 2021 3.1 Most Americans think companies across industries should be...
2. Consumers’ Collective Efficacy
Consumer Activism on Global Warming, September 2021 2.1 Americans are more confident they can influence local...
1. Individual Consumer Actions
Consumer Activism on Global Warming, September 2021 1.1 One in three Americans say they have engaged in consumer...
Consumer Activism on Global Warming, September 2021
December 16, 2021 Our latest national survey finds that millions of Americans are willing to “vote with their dollars”...
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