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Global Warming’s Six Americas, September 2021

January 12, 2022 Our prior research has found that Americans can be categorized into six distinct groups—Global Warming’s Six Americas—based on their beliefs, attitudes, policy support, and behavior about climate change. The Alarmed are the most engaged, are very...

Appendix III: Sample Demographics

Sample demographics can be found on p. 37 of the PDF version of the full report. Download the full report Table of Contents Executive Summary 1. Individual Consumer Actions 2. Consumers' Collective Efficacy 3. Consumers' Expectations for Industries and Companies...

Appendix II: Survey Method

The data in this report are based on a nationally representative survey of 1,006 American adults, aged 18 and older. The survey was conducted September 10 – 20, 2021. All questionnaires were self-administered by respondents in a web-based environment. The median...

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