Six Americas Articles

Climate Activism: A Six Americas Analysis, December 2020

Drawing on a nationally representative survey (n = 1,036), this report describes how Americans view climate activism – including their sense of efficacy about climate activism, and the activism behaviors they are taking or would consider. Additionally, it explores...
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Global Warming’s Six Americas

Artwork by Michael Sloan One of the first rules of effective communication is to “know thy audience.” Climate change public engagement efforts must start with the fundamental recognition that people are different and have different psychological, cultural, and...
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Alarmed now largest of Global Warming’s Six Americas

Nearly six in ten (58%) Americans are now either “Alarmed” or “Concerned” about global warming. From 2014 to 2019, the proportion of “Alarmed” nearly tripled. Read More Here...
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Global Warming’s Six Americas: Which One Are You?

Jim Lundstrom, Peninsula Pulse , September 7th, 2018
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