In 2009, we identified Global Warming’s Six Americas –...
Six Americas Articles
Global Warming’s Six Americas across age, race/ethnicity, and gender
April 5, 2023 The Global Warming’s Six Americas framework is an audience segmentation approach to...
Global Warming’s Six Americas, December 2022
March 14, 2023 In 2009, we identified six distinct climate opinion audiences within the American public – the Alarmed,...
Global Warming’s Six Americas, September 2021
January 12, 2022 Our prior research has found that Americans can be categorized into six distinct groups—Global...
Six Americas Super Short Survey (SASSY!)
Engaging Diverse Audiences with Climate Change: Message Strategies for Global Warming’s Six Americas
This chapter will appear in the forthcoming Routledge Handbook of Environment and Communication, Second Edition,...
Understanding the health harms of climate change: A Six Americas analysis
By Connie Roser-Renouf, Edward Maibach, Anthony Leiserowitz, Seth Rosenthal, and John Kotcher Through our...
Climate Activism: A Six Americas Analysis, December 2020
Drawing on a nationally representative survey (n = 1,036), this report describes how Americans view climate activism –...
Global Warming’s Six Americas
Artwork by Michael Sloan One of the first rules of effective communication is to “know thy audience.” Climate change...
Alarmed now largest of Global Warming’s Six Americas
Nearly six in ten (58%) Americans are now either “Alarmed” or “Concerned” about global warming. From 2014 to 2019, the...
Global Warming’s Six Americas: Which One Are You?
Jim Lundstrom, Peninsula Pulse , September 7th, 2018
Global Warming’s Six Americas and the Election, 2016
Americans hold diverse views on global warming, falling into six distinct groups – Global Warming’s Six Americas –...
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