Mason 4C Team Articles

Global Warming’s Six Americas across age, race/ethnicity, and gender

April 5, 2023 The Global Warming’s Six Americas framework is an audience segmentation approach to understanding the spectrum of people’s responses to global warming. The Alarmed and Concerned are the segments that are most likely to think...
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Who is most supportive of the Inflation Reduction Act?

March 30, 2023 The Inflation Reduction Act (IRA) was signed into law in August, 2022 and is considered the single largest action that the U.S. government has ever taken to address climate change. According to the U.S. Office of Management and Budget (OMB), the law is...
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Global Warming’s Six Americas, December 2022

March 14, 2023 In 2009, we identified six distinct climate opinion audiences within the American public – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive – Global Warming’s Six Americas. The Alarmed are the most engaged with global warming: they...
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Appendix III: Sample Demographics

Climate Change in the American Mind: Beliefs & Attitudes, December 2022 Sample demographics can be found on p. 105 of the PDF version of the report: Download Full Report Table of Contents Report Summary Executive Summary 1. Global Warming Beliefs 2. Perceived...
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