Mason 4C Team Articles

3. Consumers’ Expectations for Industries and Companies

Consumer Activism on Global Warming, September 2021 3.1 Most Americans think companies across industries should be doing more about global warming. Half or more Americans say that each of the 22 industries asked about in our survey should be doing “more” or “much...
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2. Consumers’ Collective Efficacy

Consumer Activism on Global Warming, September 2021 2.1 Americans are more confident they can influence local businesses than corporations. Perceived collective efficacy regarding global warming – the belief that like-minded citizens can work together to influence...
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1. Individual Consumer Actions

Consumer Activism on Global Warming, September 2021 1.1 One in three Americans say they have engaged in consumer activism on global warming. One in three Americans (33%) say they have rewarded companies that are taking steps to reduce global warming by buying their...
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Consumer Activism on Global Warming, September 2021

December 16, 2021 Our latest national survey finds that millions of Americans are willing to “vote with their dollars” to reward companies taking climate action and punish companies blocking action. But the primary barrier holding consumers back is simply knowing...
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