Department of Communication
George Mason University
Xiaoquan Zhao's research interests include message effects, public health campaign evaluation, media content analysis, and information processing. Xiaoquan has extensive experience in message testing; he has conducted many controlled experiments assessing the effectiveness of anti-drug messages used in large-scale campaigns, such as the National Youth Anti-Drug Media Campaign. His recent research focuses on message evaluation for climate change communication efforts, audience reactions to news reports on climate change, and patterns of climate change news coverage in China. Xiaoquan received his PhD at the Annenburg School of Communication at University of Pennsylvania and master's degrees from Indiana University and Beijing University, China.
BA ('93), English Literature, Shaanxi Normal University, China
MA ('96), Linguistics, Beijing University, China
MA ('01), Mass Communication, Indiana University
PhD ('05), Communication, University of Pennsylvania
Zhao, X. (2009). Media use and global warming perceptions: A snapshot of the reinforcing spirals. Communication Research, 36(5), 698-723.
Cai, X., Zhao, X., & Carey, G. (2009). Altruism and kid's perceptions of global warming. International Journal of Sustainability Communication, 4, 5-22.
Zhao, X., & Cappella, J. (2008). The influence of ambivalence on adolescents' reactions to anti-drug messages. Communication Quarterly, 52, 131-148.
Zhao, X., & Cai, X. (2008). The role of ambivalence in college nonsmokers' information seeking and information processing. Communication Research, 35, 298-318.
Zhao, X., Sayeed, S., Cappella, J., Hornik, R., Fishbein, M. & Ahern, R. K. (2006). Targeting norm-related beliefs about marijuana use in an adolescent population. Health Communication, 19(3), 187-196.
Lang, A., Chung, Y. Lee, S. & Zhao, X. (2005). It's the product: Do risky products compel attention and elicit arousal in media users? Health Communication, 17(3), 283-300.
Grabe, M. E., Lang, A., & Zhao, X. (2003). News content and form. Communication Research, 30(4), 387-413.
Zhao, X. & Gantz, W. (2003) Disruptive and cooperative interruptions in prime-time television fiction: The role of gender, status, and topic. Journal of Communication, 53(2), 347-362.