Tag Archives: TV Weathercasters

A 2017 national survey of broadcast meteorologists

Broadcast meteorologists are increasingly playing an important role across America as trusted, local climate change educators. Through our Climate Matters partnership—with Climate Central, the American Meteorological Society, NASA, NOAA and Yale—we provide broadcast meteorologists with materials and training to play this new role of climate educators well.  To that end, we intermittently survey weathercasters to…
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TV Meteorologists as Local Climate Change Educators

Five years ago – in partnership with Climate Central and WLTX (Columbia, SC) – we tested the premise that if TV weathercasters educate their viewers about the local relevance of global climate change, it will make a difference. Indeed it did: viewers learned; they appreciated the information; and ratings grew. Today, we are pleased to announce…
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A 2016 National Survey of Broadcast Meteorologists

This report provides initial findings from the fourth nationally representative survey of broadcast meteorologists conducted by George Mason University and partner organizations (American Meteorological Society, Climate Central, NASA, NOAA, National Weather Association and Yale University) with National Science Foundation funding. The aim of these surveys – the first three of which were conducted in 2010,…
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