Xiaomei Cai

 Xiaomei Cai
Research Team

Assistant Professor
Department of Communication
George Mason University


An expert in both survey research and content analysis, Xiaomei Cai's research focuses on the effects of new media technologies, children and new media, and the effects of mass media on children. Xiaomei has conducted research on how children's altruistic values are associated with their attitudes toward and willingness to help with climate change. Currently, she is preparing to conduct research on how children and adolescents think and feel about climate change, with an eye toward improving climate change communication targeting young audiences. She is also gearing up to study the interaction between parents and children with regard to climate change attitudes and behaviors. Xiaomei earned her PhD in communication at Indiana University at Bloomington, and obtained a master's degree in English linguistics from Beijing University, China.


BA, English Language and Literature, Jilin University, China,
MA, English Linguistics, Peking University, China
MA/PhD, Communication, Indiana University

Selected Publications: 

Cai, X., Zhao, X., & Carey, G. (2009). Altruism and kid's perceptions of global warming. International Journal of Sustainability Communication, 4, 5-22.

Cai, X. (2008). Advertisements and privacy: Comparing for-profit and non-profit Web sites for children. Communication Research Reports, 25(1), 67-75.

Cai, X., Gantz, W., Schwartz, N., & Wang, X. (2003). Children’s Web site adherence to the FTC’s online privacy protection rule. Journal of Applied Communication Research, 31, 346–362.

Cai, X. & Gantz, W. (2000). Online privacy issues associated with Web sites for children. Journal of Broadcasting & Electronic Media, 44(2), 197-214.