Robert Cialdini

 Robert Cialdini
Advisory Board

Professor
Department of Psychology
Arizona State University

Bio: 

Robert Cialdini, PhD, is the Regents' Professor of Psychology and Marketing in the Department of Psychology at Arizona State University in Tempe, Arizona. He is the author of Influence: Science and Practice and Influence: Psychology of Persuasion, a book which has established itself as one of the most important publications on the subject of the psychology of persuasion. He is a leading expert on how cutting-edge persuasion techniques can be used to encourage environmentally-responsible behavior.

Selected Publications: 

Cialdini, R. (2007). Descriptive social norms as underappreciated sources of social control. Psychometrika, 72(2), 263-268.

Cialdini, R. B., Demaine, L. J., Sagarin, B. J., Barrett, D. W., Rhoads, K., & Winter, P. L. (2006). Managing social norms for persuasive impact. Social Influence, 1(1), 3.

Cialdini, R. B. (2005). Basic social influence is underestimated. Psychological Inquiry, 16(4), 158.

Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55, 591-621.

Cialdini, R. B. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109.

Cialdini, R. B., Kallgren, C. A., & Reno, R. R. (1991). A focus theory of normative conduct: A theoretical refinement and reevaluation of the role of norms in human behavior. Advances in Experimental Social Psychology, 24, 201-234.

Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58(6), 1015-1026.