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Doug McKenzie-Mohr, PhD, is an environmental psychologist and a leading expert in the design of programs to promote sustainable behavior. His book, Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing, co-authored with William Smith, is the definitive text on the discipline of community-based social marketing.
McKenzie-Mohr, D. (2000). New ways to promote proenvironmental behavior: Promoting sustainable behavior: An introduction to community-based social marketing. Journal of Social Issues, 56(3), 543-554.
McKenzie-Mohr, D. (2000). Fostering sustainable behavior through community-based social marketing. American Psychologist, 55(5), 531-537.
McKenzie-Mohr, D. & Smith, W. (1999). Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. Gabriola Island, British Columbia: New Society Publishers.
McKenzie-Mohr, D. (1994). Social marketing for sustainability : The case of residential energy conservation. Futures, 26(2), 224-233.