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Associate Research Professor
Department of Communication
George Mason University
Connie Roser-Renouf, PhD, is an assistant research professor at George Mason University’s Center for Climate Change Communication. Her research focuses on understanding how diverse publics use, interpret and respond to information on the issue of climate change. The guiding objective of this work is the identification of effective communication strategies that inform and engage audiences.
Over the past five years she has collaborated on bi-annual, nationally representative surveys that have provided important benchmark and planning data on Americans’ climate-relevant knowledge, beliefs, behaviors and policy preferences. Data from these surveys have been used to identify six distinct audience groups that hold divergent beliefs and favor different responses to the threat. Ongoing work focuses on identifying effective communication strategies for each of these groups, to move them toward greater issue engagement and a deeper understanding of the issue.
Connie earned her PhD in Communication Research at Stanford University in 1986. Prior to joining the Center at George Mason, she taught and conducted research at the University of California at Santa Barbara; the University of Denver; the University of Pittsburgh; and Humboldt State University.
BFA ('75), Dance, United States International University
MS ('81), Mass Communication, San Diego State University
PhD (’86), Communication Research, Stanford University
Roser-Renouf, Connie, Edward Maibach, Anthony Leiserowitz & Xiaoquan Zhao. (2011, May). The Genesis of Climate Change Activism: From Key Beliefs to Political Advocacy. Paper presented to the International Communication Association Conference, Boston. A Top-Three Paper in Public Relations.
Leiserowitz, Anthony, Edward Maibach, Connie Roser-Renouf, Nicholas Smith Y Erica Dawson (in press). Climategate, public opinion, and the loss of trust. American Behavioral Scientist.
Zhao, Xiaoquan, Anthony Leiserowitz, Edward Maibach, & Connie Roser-Renouf, C. (in press). Attention to science/environment news positively predicts and attention to political news negatively predicts global warming risk perceptions and policy support. Journal of Communication.
Maibach, Edward , Anthony Leiserowitz, Connie Roser-Renouf, Karen Akerlof & Matthew Nisbet (in press). Saving energy is a value shared by all Americans: Results of a global warming audience segmentation analysis. In Karen Ehrhardt-Martinez (Ed). Human Resources for Climate Solutions: Energy Smart Behaviors, People Centered Policies, and Public Engagement. Washington, DC: American Council for an Energy-Efficient Economy.
Maibach, Edward, Anthony Leiserowitz, Connie Roser-Renouf & C.K. Mertz, (2011). Identifying Like-Minded Audiences for Climate Change Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development. PLoS ONE. Available here.
Roser-Renouf, Connie & Edward Maibach. (2010). Communicating climate change. In Susanna Priest (Ed.) Encyclopedia of Science and Technology Communication. Sage: Thousand Oaks, CA, pp. 141-147.
Akerlof, Karen, Roberto DeBono, Peter Berry, Anthony Leiserowitz, Connie Roser-Renouf, Kaila-Lea Clarke, Anastasia Rogaeva, Matthew Nisbet, Melinda Weathers, & Edward Maibach (2010). Public Perceptions of Climate Change as a Human Health Risk: Surveys of the United States, Canada and Malta. International Journal of Environmental Research and Public Health, 7, 2559-2606.
Maibach, Edward, Connie Roser-Renouf & Anthony Leiserowitz. (2008). Communication and marketing as climate change intervention assets: A public health perspective. American Journal of Preventive Medicine, 35(5), 488-500 .
Roser-Renouf, Connie & Matthew Nisbet. (2008). The measurement of key behavioral science constructs in climate change research. International Journal for Sustainability Communication, 3, 37-95