Bio:
Connie Roser-Renouf has a long-standing interest in the use of mass media to facilitate social change. This interest has taken her into varied arenas – Third World development, heart disease prevention, children’s health insurance, and environmental risk. She now directs her attention entirely to climate change, believing it to be the largest challenge humans have ever faced. Most of her research has focused on evaluating and improving the impact of community-based health campaigns and persuasion campaigns, but she has also conducted experimental work on environmental risk communication and audience information processing. Since joining the Center, Connie has worked on several projects, all of which are aimed at building our understanding of the social and psychological dynamics driving people’s willingness to take environmental actions.
Connie earned her PhD in communication research at Stanford University, where she had the opportunity to contribute to the Stanford Five Cities Project, an innovative study that used media and social marketing to reduce community-wide rates of heart disease risk. Prior to joining the center at Mason, she taught and conducted research at the University of California at Santa Barbara; the University of Denver; the University of Pittsburgh; and Humboldt State University.
Education:
BFA ('75), Dance, United States International University
MS ('81), Mass Communication, San Diego State University
PhD (’86), Communication Research, Stanford University
Selected publications:
Maibach, E. W., Roser-Renouf, C., & Leiserowitz, A. (in press). Communication and marketing as climate change intervention assets: A public health perspective. American Journal of Preventive Medicine.
Roser-Renouf, C., & Maibach, E. (in press). Communicating climate change. In S. Priest (Ed.), Encyclopedia of Science and Technology Communication.
Roser-Renouf, C. & Nisbet, M. (2008). The measurement of key behavioral science constructs in climate change research. International Journal of Sustainability Communication, 3, 37-95.
Schooler, C., Chaffee, S., Flora, J. & Roser, C.. (1998). Health campaign channels: Tradeoffs among reach, specificity, and impact. Human Communication Research, 24, 410-432.
Roser, C., & Thompson, M. (1995). Fear appeals and the formation of active publics. Journal of Communication, 45(1), 103-122.
Roser, C. (1990). Involvement, attention, and perceptions of message relevance in the response to persuasive appeals. Communication Research, 17(5), 571-600.
Chaffee, S. & Roser, C. (1986). Involvement and the consistency of knowledge, attitudes, and behaviors. Communication Research, 13, 373-400.
Contact:
croserre@gmu.edu
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