Journal Articles

How to Inoculate the Public Against Misinformation About Climate Change

In this study, we tested whether preemptive “inoculation messages” can protect the beneficial effects of communicating the scientific consensus against real-world misinformation. We found that inoculation messages can protect much of the beneficial effect of the scientific consensus message, across politically diverse members of the public. Just as a small dose of vaccine activates the body’s…
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The Consumer as Climate Activist

Consumption of green products is growing rapidly in the United States. We assessed the extent to which this consumption is motivated by a desire to promote societal-level change in corporate practices that affect the climate, and posit a social–cognitive model in which people’s global warming beliefs and consumer activism beliefs predict their green purchasing goals,…
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TV Meteorologists as Local Climate Change Educators

Five years ago – in partnership with Climate Central and WLTX (Columbia, SC) – we tested the premise that if TV weathercasters educate their viewers about the local relevance of global climate change, it will make a difference. Indeed it did: viewers learned; they appreciated the information; and ratings grew. Today, we are pleased to announce…
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The Importance of Assessing and Communicating Scientific Consensus

The spread of influential misinformation, such as conspiracy theories about the existence of a secret, large-scale atmospheric spraying program (SLAP), is contributing to the politicization of science. In an important recent study, Sheareret al (2016 Environ. Res. Lett. 11 084011) employ a novel methodology to quantify the expert consensus of popular SLAP assertions. The authors…
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