This report presents an analysis of the different ways in which Marylanders are thinking about the issue of climate change and how it affects their state, their communities, and themselves. The goal of this report is to aid organizations in developing outreach and engagement programs that help Marylanders make better decisions about how to lessen the air pollution that causes climate change, and prepare for its effects in the places in which they live. This report is accompanied by short set of communication recommendations available at climatemaryland.org. Download the Report Here.
Maryland’s Six Climate Change Audiences: A Global Warming’s Six Americas Audience Segmentation, Summer 2013
